Unfortunately, I have a problem with this:
1. The Address changes each time I power cycle my Apple TV
2. The UUID changes each time I power cycle my Apple TV
When I rename the device to, say: Apple TV Beacon, and then power cycle the Apple TV, I get 2 devices where one is expired with a device name of: Apple TV Beacon.
Now I know that the new device that pops up in the list is the same Apple TV device, as the UUID shown in the Notes field begins with the same prefix as the expired device.
I also noticed that there's a piBeacon Plugin menu option called: Map UUID to a NAME, so I tried this.
When I use this option, I get this: